UX DESIGNER
The main mission of a UX designer (user experience) is to make interaction with products, websites and apps as efficient, smooth and enjoyable as possible for users. He conducts research (interviews, surveys) to create personas and understand what user goals and pain points are. From all this research, he creates mockups, wireframes and prototypes to test ideas before they are developed by the product team.
He understands how visual elements such as layout, typography and color influence users, and communicates this to the designers so they can be informed accordingly.
They are also responsible for the information architecture of a website or application, helping users to easily find the information they are looking for, and ensuring that every interaction is natural and intuitive.
To create prototypes, the UX Designer works with product managers, developers and graphic designers.